New Delhi, 3rd July, 2018 ; With an aim to provide specialized healthcare facilities to the residents of Delhi- NCR and other adjoining cities, BLK Super Speciality Hospital has initiated a community outreach campaign – “Know Cancer – No Cancer” in association with Rotary Club, Rajendra Place under the aegis of Radiant Life Care Foundation. A mobile Cancer Van was flagged off today to mark the beginning of the campaign. Under this collaboration, a year-long program with Cancer Camps at various locations for screening of breast, cervical, prostate and head & neck cancer will be organized. The campaign would be rolled-out starting from Delhi to other neighboring states such as Haryana, Punjab, U.P. and Uttarakhand. The camp will focus on screening and expert consultation from Super Specialists of Oncology Department of BLK Super Speciality Hospital.
The Campaign aims to provide people an easy access to high-end services, specialized treatment under the supervision of highly trained team of medical experts from BLK Super Speciality Hospital. Apart from providing information on cancer, its main aim is to make people aware of the symptoms and associated risks in prior to stop or curb cancer at the beginning stage. The hospital would also offer the benefit of high-end investigations like Mammography, Pap smear for females, prostrate screening for males and Head & Neck screening for both male and female at no cost at all.
Dr. Mradul Kaushik, Director- Operation and Planning, BLK Super Speciality Hospital said, “There is an urgent need to create awareness about cancer amongst people at the same time making them aware about the importance of early detection and treatment to avoid associated risks with the disease. The motto of the campaign aims at raising awareness and encouraging efforts towards early prevention, detection and cure.”
Over the years, the number of cancer cases has risen precariously. As per WHO estimates, in India 1, per 50,000 women are diagnosed with breast cancer every year which is expected to rise to more than 2, per 50,000 cases a year by 2030. Cervical cancer is the most common and widespread cancer amongst women with an estimate of about 5, 00,000 new cases, and 2, 50,000 cervical-cancer deaths each year. Majority of the metastatic CA prostate cases are being reported from rural areas and the incidence and mortality estimates per 1, 00,000 age-normalized populations in India.