New Delhi: True to its abiding slogan ‘Life’s Good’, LG Electronics India on May 11 spread feeling of togetherness through pan India blood donation drive in 47 cities. The day marked company’s 22nd anniversary. The mega blood donation initiative was part of its Corporate Social Responsibility (CSR) commitment. In Delhi’s blood donation camp at Religare Building Saket, Managing Director, LG Electronics, Ki Wan Kim himself donated blood.
Mr Kim said, ‘We at LG understand the importance of good health. Certainly, there is a need to create awareness around blood donation & through such initiatives, we hope to bring a positive change in the society. This is yet another gesture from us to showcase our deep commitment and care for the Indian society. I am thankful to all donors who came forward for this cause.
Commenting on this initiative, Umesh Dhal, Director & CRO-LG Electronics India, said, ‘The most valuable gift a human can give to another is Blood. We can create blood relation with other fellow citizens and build strong bond with nation, this gesture will make us Proud Life Saviors. This can bring real strength to our nation”
This initiative further strengthens LG’s core essence of ‘Life’s Good’ and showcases brilliantly how the brand wants to reach out to those who are in need of such assistance. It allows individuals to witness the power in their hands and how collaborative efforts can help transform lives. LG is proud to initiate this drive across India. #bondwithnation
The CSR initiative was led in association with National Blood Transfusion Council (NBTC), Ministry of health & family welfare, Govt. of India. The blood bank partners were Army Command hospitals, Red Cross Society of India, Rotary, Lion’s, Govt. hospitals& others. In addition to the blood donation camps across country, this initiative also aims in spreading the awareness about this noble gesture of donating blood. LG rolled out this initiative through radio, digital and on-ground activations at retail stores inviting Indian citizens to donate blood and become a proud life savior.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, HVAC, IT, hardware and mobile communications space. In India, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.