Vitamin E overlooked by 90% of the nation

First Indian Handbook on Vitamin E released by Merck Consumer Health India in partnership with leading doctors

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New Delhi, 18 October, 2018: Merck Consumer Health India – a leader in Vitamin E in India – announced the publication of the country’s first handbook that highlights the hitherto unknown benefits and widespread utility of Vitamin E titled –“Vitamin E: Clinical Applications and Evidences”. This book has been edited by Dr. YK Gupta and Dr. AC Anand, leading health practitioners and experts in their fields, and is an amalgamation of the manifold uses of Vitamin E as a supplement. Along with the book launch, a panel of expert doctors from different specialties have contributed to the positive role of Vitamin E in various health issues.

Despite an increase in awareness of the role of various Vitamins, only 9% of India is aware of the role of Vitamin E. While most individuals resort to Vitamin E for common ailments, the true potential of this nutraceutical still witnesses a lack of awareness on a large scale. The purpose of this book is to highlight the fact that Vitamin E also offers protection against an extensive list of lifestyle-induced issues; issues that are usually not under the spotlight.

Commenting on this launch, MD of Merck India, Milind Thatte said, “Merck is proud to launch this all-inclusive book on Vitamin E, in partnership with leading doctors and Springer publications. People in our country are not entirely aware of the extensive benefits offered by Vitamin E. Authored by industry experts who have factored the insights of top Indian doctors, this book is our endeavor to increase the awareness about the benefits of Vitamin E backed scientific data and clinical evidence.”

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