New Delhi: ‘Zero figure’ fame Kareena Kapoor Khan, bollywood diva, did not go for IVF for her two ‘favorite boys’ Taimur and Jeh, yet, interestingly, she is the darling of IVF companies and is a big draw among millions of childless couples in India. After batting for a very credible birthing chain Crysta IVF as its brand ambassador, now she has hopped onto the bandwagon of Indira IVF, a huge assisted birthing chain. As ambassador of Indira IVF, she has launched its #IVFkiPehel campaign purportedly to spread awareness about how women should go about making their families. She will recite pep talk from her book ‘Pregnancy Bible’ to motivate couples to put best foot forward for bundles of joy.
So, Kareena Khan is having cake and eating it too. She is having best of both the worlds and laughing all the way to banks. She herself has not undergone IVF and has filled Saifeena homes with bundles of joys naturally. But despite being antitheses of IVF, Kareena is going great guns as hawker of the assisted birthing.
Kareena has landed a juggernaut of IVF. Indira IVF chain is having 140 plus centers spread across India and is a name to reckon with. Indira IVF is today the only name in the domain with highest decibel presence in the media. The chain claims to have performed 45 thousand IVF procedures. It is hoped that Kareena Khan will pack a punch in Indira IVF. If aspiring childless couples will really follow in her footsteps they would certainly exhaust all ways before choosing IVF as last resort.
Well her campaign #IVFkiPehel is slated to emphasize the crucial role of seeking guidance from fertility specialists, guiding couples through the often-challenging path to parenthood with expert advice and support. Kareena Kapoor Khan will lead the charge to dispel myths and motivate aspiring parents. This campaign will inspire countless individuals to seek the right guidance for fertility treatment. This campaign embodies the essence of ‘pehel‘—meaning ‘taking the first step’—and urges couples to prioritize professional advice over myth-driven, outdated, or traditional fertility treatments.
#IVFkiPehel aims to educate about infertility and its treatments, emphasizing the importance of consulting fertility doctors early and getting timely checkups. By offering accurate information and support, it aims to change perceptions and motivate individuals to take the first step toward professional consultation and treatment. By stressing the importance of seeing a fertility doctors early and getting the right checkup up done on time, the campaign will empower couple to take informed decision.
Speaking on the launch of the campaign, Dr. Kshitiz Murdia, CEO and Co-Founder, Indira IVF, said, “Over the last two decades the advancement in medical technologies has revolutionized fertility treatment, making it more achievable, accessible, and affordable than ever before. Currently, Indira IVF operates over 140 centers across, ensuring widespread access to comprehensive fertility care. This field has experienced tremendous growth, with futuristic technologies and advanced diagnostic tools significantly enhancing the chances of success. Our #IVFkiPehel awareness campaign will enlighten couples about these advancements and the right guidance from fertility specialists will successfully turn their parenthood dreams into reality.”
Nitiz Murdia, Co- Founder and MD, Indira IVF said, “Our goal in launching this campaign is to spread widespread awareness, reaching every corner of our country. We want everyone to understand that infertility is a medical condition requiring expert attention for timely treatment.We want our campaign to evolve societal attitudes towards fertility treatments and empower couples to seek the medical help they need without stigma or hesitation”.
Speaking on her association with Indira IVF, actor Kareena Kapoor Khan said: “We think getting pregnant is so easy, but we don’t realize how many people—both men and women—struggle with infertility. I was shocked to learn that 1 in 6 people face infertility today, with many unsure where to seek advice. Seeking a specialist’s help when struggling to conceive, which is such a major life milestone, seems crucial.
Raising awareness about fertility issues feels like being part of a movement that’s truly touching lives. And joining hands with Indira IVF, an organization that has been pioneering infertility awareness and has helped more than 150000 couples realize their dreams of parenthood, has been an honour. I want to tell couples fighting infertility “IVF KI PEHEL KARO – take that crucial first step and seek expert medical help. I wish my voice for Indira IVF’s #IVFkiPehel helps in building awareness and encourages people to take the right step and seek professional support for infertility”
According to the latest WHO report, infertility is a global crisis, with one in every six people struggling to conceive. This issue is especially alarming in India, where it poses a significant health threat to young people, particularly women of childbearing age. The last report by E&Y reveals that over 27.5 million Indians are currently affected by infertility, a figure projected to rise sharply. ‘The Lancet’ recently predicted a continued decline in India’s Total Fertility Rate (TFR), highlighting an urgent need to address infertility and increase public awareness about advanced treatment options. This trend threatens the country’s demographic future and underscores the critical need for immediate action.
