The Authentication Solution Providers’ Association (ASPA), a not-for-profit body that represents authentication solutions industry, said it extended its industry and consumer centric ‘Make Sure India’ campaign to Hyderabad. Further, it kicked off second brand protection awareness workshop.
“As counterfeiting becoming a menace, the key is the awareness. One of our main aim is to develop and strengthen industry’s capacity to combat product counterfeits through evidence-based research, education and outreach,” said UK Gupta, President, ASPA.
He also revealed that many brand-owners were facing hurdles in selecting and finding brand protection solutions. “To help meet this need, we are running the campaign ‘Make Sure India’ across the country for brand owners and consumers educating them about this serious issue”, he said.