Govt Mulls Norms For QR Code On Cosmetics, Apparel Brands To Curb Counterfeits

New Delhi: India is looking to lay down norms to counter the menace of counterfeit products mimicking the names and labels of brands of garments, apparel and cosmetics. The representatives from garments, apparel and cosmetics’ industries stated that they’re ready to share available data on counterfeit products to aid better policymaking by the government, sources told CNBC-TV18.

These entities met with Consumer Affairs Secretary Rohit Kumar Singh and discussed checking the sale of fake or counterfeit brands of apparel and cosmetics. The government is mulling guidelines to install QR codes on branded apparel and cosmetics to ease identification by users, as per sources. The proposed guidelines also aim to cover cosmetics sold via social media posts or reels.
Sources indicated that the government is mulling guidelines to install QR codes on branded apparel and cosmetics to ease identification by users. The proposed guidelines also aim to cover cosmetics sold via social media posts or reels.
A joint report issued by Credit Rating Information Services of India Limited (CRISIL) and the Authentication Solution Providers Association (ASPA) in January 2024 pointed out that 25% to 30% of all products sold in India were spurious. The report termed counterfeiting the most prevalent in the apparel and fast-moving consumer goods (FMCG) sectors.
The report claims 31% counterfeit products among apparel, followed by 28% in the FMCG segment, 25% in automotives, 20% in pharmaceuticals, 17% in consumer durables and 16% in agrochemicals.
The report covered 12 Indian cities: Jalandhar, Delhi, Agra, Jaipur, Patna, Indore, Ahmedabad, Kolkata, Mumbai, Hyderabad, Bangalore and Chennai. It also contended that 31% of consumers willingly bought spurious products, while 27% of consumers were unaware of having bought counterfeit products.

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