P&G To Invest Rs. 2,200 Crore In Gujarat In Isabol & Vicks Products

Mumbai : American MNC Procter & Gamble (P&G) is planning to make big ticket investments worth Rs. 2,000 crore in its premium psyllium husk based laxative drug product and Rs. 200 crore in its Vicks range of products as part of its business expansion domestically and in exports markets globally in Gujarat, informed Gujarat Food and Drug Control Administration (FDCA) commissioner Dr H G Koshia.

Psyllium is a soluble, gel-forming, non-fermented fiber supplement which helps relieve both constipation and diarrhoea. It is also used to treat irritable bowel syndrome, haemorrhoids, and other intestinal problems. Psyllium is also used to help regulate blood sugar levels in people with diabetes.

“Expanding its manufacturing base in Gujarat will give the company cost competitiveness and help Ease of Doing Business (EoDB) under a favourable business and regulatory environment of Gujarat,” Dr Koshia said.

Dr Koshia along with the state health ministry officials recently concluded a meeting on the same with Seema Sundaresan, senior director, regulatory affairs, Middle East and Africa, Global Product Stewardship, Research and Development, Procter & Gamble (P&G), Singapore.

“P&G has given preference to set up a manufacturing base in Gujarat as it is the largest producer and processor of psyllium husk in the world. The company is planning to use the locally available psyllium husk grown abundantly in North Gujarat as the raw material for its laxative drug. This will then be exported globally making it a commercially viable venture. This will also enhance the export share of Gujarat globally. The manufacturing plant will be set up in Sanand, 25 km away from Ahmedabad,” Dr Koshia informed.

Dr Koshia further informed that P&G which used to market its Vicks herbal range will now also produce its Vicks allopathic range with an investment of Rs. 200 crore in Gujarat. Business modalities are currently being discussed.

Vicks was registered as a brand under the Indian system of medicine. As an ayurvedic company, it was exempt from licences, excise duty and price control.

Vicks is an American brand of over-the-counter medications owned by the American companies P&G and Helen of Troy Limited. Vicks manufactures NyQuil and its sister medication, DayQuil as well as other medications in the “Quil” line. Vicks also produces the Formula 44 brand of cough medicines, cough drops, Vicks VapoRub, and a number of inhaled breathing treatments. For much of its history, Vicks products were manufactured by the family-owned company Richardson-Vicks, Inc., based in Greensboro, North Carolina. Richardson-Vicks, Inc., was eventually sold to P&G in 1985.

Related Posts

  • Pharma
  • April 23, 2024
  • 23 views
‘Auric’ Relied On Amazon Reviews For Research Claims To Cure Fatty Liver

Ranchi : Patanjali’s case is going on in the Supreme Court for misleading people by showing misleading advertisements. But there are many other pharmaceutical companies in this category. In fact,…

  • Pharma
  • April 23, 2024
  • 37 views
Misleading Ads Case: Patanjali Issues Public Apology In A Daily Newspaper

New Delhi: Patanjali Ayurved, in a statement, expressed deep regret for its recent actions and assured the Supreme Court of its commitment to upholding the court’s dignity and the constitution. This…

Leave a Reply

Your email address will not be published. Required fields are marked *

You Missed

‘Auric’ Relied On Amazon Reviews For Research Claims To Cure Fatty Liver

‘Auric’ Relied On Amazon Reviews For Research Claims To Cure Fatty Liver

Misleading Ads Case: Patanjali Issues Public Apology In A Daily Newspaper

Misleading Ads Case: Patanjali Issues Public Apology In A Daily Newspaper

AFMS Collaborates With IIT Delhi To Develop Medical Devices

AFMS Collaborates With IIT Delhi To Develop Medical Devices

Ayush Ministry Told To Act Against Firm Selling Medicine Named ‘Insulin’

Ayush Ministry Told To Act Against Firm Selling Medicine Named ‘Insulin’

2 Youths Arrested With 44770 Pregabalin Capsules

2 Youths Arrested With 44770 Pregabalin Capsules

Drug Injections Were Also Fake…Injections Sold In Name Of Delhi Company

Drug Injections Were Also Fake…Injections Sold In Name Of Delhi Company